According to Investors Business Daily, a new digital signage trend is emerging. Printed signs in hotels, stores, shopping malls and other public places are being replaced by digital alternatives that are sensitive to your own personal needs and interests.
Advertisers and marketers like digital signage because it is located where consumers are ready to buy.
"In the near future, digital signs will get personal," IBD predicts. The hotels and shopping areas will provide RFID, radio frequency identification, badges to customize content for guests who approach the signs.
Suppose you are with a conference. Well, the hotel may have three conferences running that day, and as soon as it picks up that you, the viewer, are from conference X, it shifts to information about when the next session starts, featured speakers, even directions to the meeting rooms.
Suppose, however, that the conference has many breakout sessions. At registration you can indicate your specific interests, along with your divisions or special interest groups. This can be entered on your RFID, and the sign can then personalize its content for you. The sign may also wish you a happy birthday, congratulate you on a recent publication, or remiond you to take your insulin.
A bright flashing banner may also tell you that you only have 10 minutes before the session to buy a convenient snack at a kiosk whose location is indicated on an animated map.
You can leave that big fat program guide in your hotel room.
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