Sunday, October 7, 2007

TV Guide to Offer Fix for TV Addiction

Are you suffering? TV Guide has something for you!!

The Guide has introduced a new “We’ll get you through the week.” advertising campaign.

Read all about it at:
http://www.nytimes.com/2007/10/05/business/media/05adco.html?ref=arts

“The new TV Guide is about the fans, about the passionate viewers — it’s not about somebody who looks at railway timetables,” Ian Birch, the Editor in Cheif, said.

“If you have a favorite show, you really go through what we consider a withdrawal period,” said Alan Cohen, TV Guide International’s chief marketing officer. “This campaign is all about positioning TV Guide as the source for getting your fix and feeding your need during that six day and 23 hour period.”

The “We’ll get you through the week” campaign announces that the Guide’s print and on-line vehicles can give ardent fans get a therapeutic dose of their favorite programs during the anxious days between installments.

Richard Dorfman, of investment firm Richard Alan, noted that “the ads are saying ‘we’re going to give you your fix.’

To promote the changes, TV Guide International increased its marketing budget from under $1 million last year to $20 million this year!

Should someone call the police?

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